PepsiCo’s LIFEWTR

For an increasing number of consumers, particularly millennials, water is fast becoming the healthier beverage of choice – a fact not lost on food-and-beverage giant PepsiCo. The company is betting big on its new premium bottled water product, LIFEWTR, set to launch in the US in February 2017 in 700ml and 1L versions. LIFEWTR is a purified water that is pH balanced with electrolytes for taste. But it is much more than good for you.